Ecommerce SEO Overhaul

A one-time project to fix the SEO foundation of an online store on Shopify, WooCommerce, or another ecommerce platform.

Fix the foundation before you pour more traffic into it.

This is a one-time project, not a monthly retainer. Most online stores are built quickly, grow by accident, and end up with hundreds of pages that search engines struggle to make sense of — duplicate product variants, category pages with no text, titles auto-generated years ago and never revisited.

The Ecommerce SEO Overhaul is a structured pass over that foundation. It works on Shopify, WooCommerce, and other ecommerce platforms based on project scope — the problems are much the same wherever the store is built.

What the overhaul covers

Products & collections

  • Product page optimisation
  • Collection and category pages
  • Titles and meta descriptions
  • Heading structure
  • Image SEO and alt text
  • Internal linking between related products

Technical foundation

  • URL structure and indexation
  • Canonical tags on variants
  • Thin and duplicate content
  • Crawlability and site speed
  • Product and organisation schema
  • Search Console setup and clean-up

Underneath all of it is keyword alignment: making sure the pages you already have are aimed at what people actually search for, rather than at internal product names.

What happens after

Plenty of stores take the overhaul and stop there — the foundation is fixed and the store performs better. Others move onto an ongoing program afterwards to keep building on it. Either is fine; we will tell you honestly which one we think you need.

See where you stand first.

Before committing to anything, get a free look at your current visibility and where the gaps are.